Maximize the moment
Durable wording for cross-team success
More often than not, the same internal organizations—such as HR, sales, and product—that public relations strategies intend to support aren't aware of how PR teams structure their KPIs, or that PR has set out to enable them in the first place. This disconnect causes friction within companies and agency/client relationships alike.
Summa Communications configures PR assets—such as media analyses, messaging and narratives, and creative story angles—as a reliable tool for outbound communications teams like sales and recruiting, while empowering internal groups such as product and engineering.
Comms with direct commercial applications
Use the news in your sales prospecting to nurture leads, lubricate sales cycles, and add customer value
PR thinking, reoriented
Summa Communications focuses on developing and distributing the PR materials that provide the most organizational value, rather than supplying ongoing public relations services. This approach is designed to:
Empower early-stage companies
Solidify PR scope before working with an agency
Mobilize sales organizations and give PR programs direct commercial traction
Earned media bolsters growth
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Earned media bolsters growth •
Turn PR wins into a clear “why now” for your outbound sales and growth marketing teams
Tailoring PR for effective internal enablement
Taking a different approach to scoping PR efforts will clarify program objectives and better equip strategic business teams to achieve their targets, maximizing your investment of time and money. This ranges from:
Sharpening the PR scoping process
Identifying and communicating KPI overlap between PR and other departments
Preparing internal groups for a consistent and effective PR program
Ways we can work together
One-and-done: Products
Media analyses
Inform effective communications planning from the beginning. Taking comprehensive look at the media landscape is foundational to understanding what works, what doesn’t, and how that looks for your competitors.
Translating PR into sales
Rapidly respond to news cycles and create compelling, relevant, timely email templates that accelerate sales teams. This uplevels how companies can measure PR impact through CRM, marketing automation, and web analytics tools.
Creative media angle development
In today’s media landscape it’s vital to contextualize and build credibility for your technology’s story. This will inspire people to adopt new tools they love… especially when the truth is stranger than science fiction.
Narrative development
Articulating complicated technology through storytelling is the very first step for any outbound communications effort. Tell your own story so well others will want to repeat it.
Messaging and talking points
Amplify executive visibility, synchronize stakeholders, and keep sales and recruiting teams in mind with concise, compelling messaging elements that reflect across mass media channels just as well as Slack channels.
PR strategy recommendations
Crystalize your goals, own your story, empower your team, and maximize your relationships. Then adapt, adjust, and do it again.
Continued support: Project retainers
Summa Communications is available for projects that include ongoing retainer services for
Sales email writing for news-driven prospecting
Creative story angle development and media outreach
New business pitch collaboration